“Marketers must become like archeologists researching the specific words that evoke the greatest primal and emotional responses in their target customers”
About Joe Stumpf
Real-estate sales coach and founder of By Referral Only; trains agents on relationship-based sales systems built on consistent value delivery rather than cold prospecting.
Relevant Clips3
- Teaching
Marketers as Archaeologists of Emotional Language
Marketers must become like archeologists researching the specific words that evoke the greatest primal and emotional responses in their target customers
- Teaching
Trading Skills for Access to People You Want to Learn From
Identify your unique skills and offer them to solve problems for people you want to learn from, even if they seem unrelated to your goals
- Teaching
Set Referral Expectations Before Asking for Referrals
Set referral expectations upfront by explaining your business model focuses on service improvement rather than customer acquisition