“Use the four learning styles framework (why, what, how, what if) to create compelling communications that address all personality types and create persuasive sequences.”
About David Kolb
David Alan Kolb (born April 15, 1939) is an American philosopher and the Charles A. Dana Professor Emeritus of Philosophy at Bates College in Maine.
Relevant Clips11
- Teaching▶ 11:40
Four Learning Styles — Why, What, How, What If
Use the four learning styles framework (why, what, how, what if) to create compelling communications that address all personality types and create persuasive sequences.
- Teaching▶ 14:52
What Learners — Big Picture, Proof, System Maps
'What' learners are theoretical types who need the big picture, scientific proof, system maps, and the history behind concepts before they can learn.
- Teaching▶ 9:25
Why Learners — Lead with the Outcome or Lose Them
'Why' learners need motivation and benefits upfront—tell them what outcome they'll get from reading or listening, or they'll click away immediately.
- Teaching▶ 16:07
Motivating What-If Learners Through Action and Discovery
'What if' learners solve real-world puzzles by doing and seeing results—motivate them to experiment and discover what happens through action.
- Teaching▶ 7:23
Motivation First — Connect Teaching to Desired Benefits
Why learners need motivation first - they can't hear you until you connect what you're teaching to their desired benefits and avoided pain
- Teaching▶ 18:43
The TIERN Formula: Teaching to Learn at a Higher Level
The formula for accelerated success is 'tiern' - teaching in order to learn at a higher level, then connecting your knowledge and skills
- Teaching▶ 5:31
Kolb's Four Learning Styles Reduce Miscommunication
The four learning styles framework from Harvard's David Kolb dramatically increases understanding and decreases miscommunication
- Teaching▶ 10:01
Immediate Action Steps Inside Learning Content
What if learners need immediate action steps and guidance on what to watch for to determine if the technique is working
- Teaching▶ 8:35
What Learners Need — Theory, History, Big-Picture Context
What learners need theoretical and conceptual information including science, history, and big-picture understanding
- Teaching▶ 8:51
How Learners Need Exact Step-by-Step Instructions with Timing
How learners require very specific step-by-step action instructions with exact details about what to do and when
- Teaching▶ 1:43
The Learn-and-Teach Cycle Organizes Knowledge Into Models
The learn-and-teach cycle forces you to organize knowledge in a new way and simplify it into teachable models