User experience design is the art and science of watching how people use products, identifying problems and challenges, and designing spectacular customer experiences
UX design treats the complete customer experience as a design problem — it requires observing actual user behavior to discover friction and problems, then systematically improving every touchpoint.
Relevant Clips1
- Teaching1:38
UX Design as Customer Experience Art and Science
User experience (UX) design focuses on creating spectacular customer experiences by watching how people use products, identifying problems and challenges, and treating the overall experience as both art and science.