Treat the sale as the beginning of the customer relationship, not the end — take extra time to ensure maximum value after every purchase

Instead of moving on to find the next customer immediately after a sale, take extra time to ensure your customer gets maximum value from your product or service — because the sale is the start of a relationship, not the conclusion of a transaction.

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Instead of moving on to find the next customer immediately after a sale, take extra time to ensure your customer gets maximum value from your product or service — because the sale is the start of a relationship, not the conclusion of a transaction.

Relevant Clips1

  • Teaching6:55

    Treating the Sale as a Relationship Beginning Not an End

    Take extra time to ensure your customer gets maximum value from your product or service instead of moving on to find the next customer. Treat the sale as the beginning of the relationship, not the end.