Eben PaganDiscovery Hub

The breakthrough and result portion of your story is what you really want to emphasize—the specific outcome you got when the insight started working

Eben emphasizes talking about concrete results like 'I lost 27 pounds in 90 days and here's the before picture and here's the after picture' or 'the phone started ringing off the hook, I got dozens of calls on this direct response ad whereas none of the other stuff worked'

1Taught in programs0Clip evidence5Related concepts
Eben emphasizes talking about concrete results like 'I lost 27 pounds in 90 days and here's the before picture and here's the after picture' or 'the phone started ringing off the hook, I got dozens of calls on this direct response ad whereas none of the other stuff worked'