Eben PaganDiscovery Hub

Tell your story in a way that allows prospects to discover they're like you, rather than trying to convince them you're like them

The direction of identification matters. When you claim to be like the prospect, it feels like a manipulation. When you tell your story authentically and they recognize themselves in it, the trust that builds is genuine and far more durable.

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The direction of identification matters. When you claim to be like the prospect, it feels like a manipulation. When you tell your story authentically and they recognize themselves in it, the trust that builds is genuine and far more durable.

Relevant Clips1

  • Teaching11:55

    Let Prospects Discover They're Like You — Not the Reverse

    Tell your story in a way that allows prospects to discover they're like you, rather than trying to convince them you're like them

    → Canonical teaching