Target your past self — the person who has the challenge you solved — not yourself as you are now
When defining your coaching niche, you're not targeting people like you are now — you're targeting people like you were when you first faced the challenge you eventually solved. Your past self is the exact customer you can most powerfully help.
Relevant Clips1
- Teaching13:17
Target Yourself When You First Had the Challenge
You're not targeting you as a niche - you're teaching someone who has a challenge and wants to solve it, targeting you when you first had your challenge