Spend at least six months working with about 30 people to perfect your book title because it is the most critical element determining attention
A book title is not something to finalize quickly — it determines whether the book gets any attention at all. Investing six months and iterating with around 30 different people to test and refine the title is worth more than almost any other pre-publication investment.
Relevant Clips1
- Teaching26:20
Six Months and 30 People to Perfect Your Book Title
Spend at least six months working with about 30 people to perfect your title, as it's the most critical element that determines whether your book gets attention.