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Seven powerful headline motivators: New/News, Discovery, Proven Results, How-To, Controversy, Self-Interest, and Fear

The most reliably effective headlines tap into one of seven core motivators. Understanding which trigger applies to your specific offer and audience lets you construct headlines that immediately activate attention rather than hoping for a lucky angle.

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The most reliably effective headlines tap into one of seven core motivators. Understanding which trigger applies to your specific offer and audience lets you construct headlines that immediately activate attention rather than hoping for a lucky angle.

Relevant Clips1

  • Teaching11:07

    Why How Headlines Outperform Every Other Opening Word

    Seven powerful headline motivators: New/News (new, announcing, finally), Discovery (uncover, reveal, secret), Proven Results (proof, results, accountability), Love/Attraction, Health/Wellness, Automatic Systems, and Pain/Risk Avoidance

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