Setup activities like creating websites and business systems trap entrepreneurs away from the only two money-making activities: product development and marketing
Eben explains that most entrepreneurs fail to make money because they focus on setup activities — websites, business systems, logo design — that feel important and produce visible outputs but generate zero revenue, while neglecting the only two activities that actually produce money: developing products and marketing them.
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- Teaching0:30
Setup Activities vs Money-Making Activities
Most entrepreneurs focus on setup activities like creating websites and business systems instead of the money-making activities of product development and marketing. They get distracted by tasks that feel important but don't generate revenue.