People deceive themselves by believing they could change if they wanted to, but they're just not choosing to - it's a psychological trick

The comfortable story 'I could change if I really wanted to, I'm just choosing not to right now' is a self-deception that indefinitely postpones genuine transformation. Eben states: 'we deceive ourselves and we tell ourselves that we could change if we wanted—we're just not choosing to. It's a great little trick that we play on ourselves.'