Use repetitive sounds and rhythm patterns that make names bounce around in your brain's audio buffer system longer — repetitive sounds have a higher probability of getting recorded into structural brain memory

Use repetitive sounds and rhythm patterns that make names bounce around in your brain's audio buffer system longer. Repetitive sounds have a higher probability of getting recorded into the structural part of the brain, which is why names like Coca-Cola, M&Ms, and BlackBerry become permanently embedded.

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Use repetitive sounds and rhythm patterns that make names bounce around in your brain's audio buffer system longer. Repetitive sounds have a higher probability of getting recorded into the structural part of the brain, which is why names like Coca-Cola, M&Ms, and BlackBerry become permanently embedded.

Relevant Clips2

  • Teaching1:27

    Repetitive Sounds Make Names Stick in Memory

    Repetitive sounds make names bounce around in the phonological loop longer and have a higher probability of getting recorded into the structural part of the brain

  • Teaching

    Use Repetitive Sounds to Make Names Impossible to Forget

    Use repetitive sounds and rhythm patterns that make names bounce around in your brain's audio buffer system longer, like Coca-Cola, M&Ms, or BlackBerry.