Eben Pagan executed strategic identity arbitrage, using his real name to enter the business market while applying the same marketing systems from David DeAngelo
Rather than starting over, Pagan used his real name Eben Pagan to enter the mainstream business coaching market — cleanly separated from the David DeAngelo persona — while deploying the exact same high-performance marketing systems he had already proven. This identity arbitrage let him leverage accumulated expertise without carrying over reputational constraints.
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Pagan's Virtual Business — 80-Person Remote Company Since 2001
Pagan executed a strategic identity arbitrage, using his real name to enter the mainstream business market while applying the exact same marketing systems he perfected with David DeAngelo. This allowed him to leverage his expertise without the reputational baggage.