Every part of your content should be modular - able to stand alone and offer massive insight, value, and direction all by itself, like bite-sized chunks you can use alone or together in any order

Every part of your content should be modular—able to stand alone and offer massive insight, value, and direction all by itself, like bite-sized chunks you can use alone or together in any order. Self-contained concepts are the foundation of repurposable, high-value content.