There's no relationship between being good at something and getting paid for it — but being good at marketing creates a direct relationship with income
Competence and compensation are disconnected — you can be world-class at your craft and earn very little. What creates the direct relationship with income is marketing skill. This is one of the most important and counterintuitive insights in entrepreneurship.
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Marketing Skill Drives Income More Than Talent Does
There's no relationship between being good at something and getting paid for it, but there's a huge relationship between being good at marketing and getting paid