When interviewing prospects, start with superficial questions to build comfort, then ask direct questions about fears and frustrations — serious prospects will tell you anything
When interviewing prospects, start with superficial questions to build comfort, then ask direct questions about fears and frustrations — serious prospects will tell you anything. The transition from warm-up to direct inquiry unlocks the real market intelligence that drives product creation.
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- Teaching10:41
Start Interviews Superficial Then Ask About Real Fears and Frustrations
When interviewing prospects, start with superficial questions to build comfort, then ask direct questions about fears and frustrations - serious prospects will tell you anything