Increase perceived value by showing customers the simple action steps they'll take and exactly how they'll get their desired result

Eben explains the process: 'They need to see picking up the golf club and hitting the golf ball and having it go a lot further and a lot straighter. They need to see that happening so they can go, oh, I see how that works.' Customers need to see 'how the steps all fit together to give them the outcome that they want.'