Identify what knowledge you have that's valuable enough to sell by focusing on what others already seek you out for

The clearest signal for sellable expertise is existing demand — focus on what you know how to do that people already come to you for help with, and what problems you can solve that deliver real relief or results, rather than guessing at what might sell.

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The clearest signal for sellable expertise is existing demand — focus on what you know how to do that people already come to you for help with, and what problems you can solve that deliver real relief or results, rather than guessing at what might sell.

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  • Teaching14:33

    Focus on What People Already Seek You Out For

    Focus on what others already seek you out for. Ask yourself what you know how to do that people come to you for help with, and what problems you can solve that deliver real relief or results to others.