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If you need to talk your prospect into buying the product, it's not a good product — they should want to buy immediately upon hearing about it

The quality test for any product is whether the prospect wants to buy it the moment they hear about it — if selling requires convincing, that's feedback the product design needs work, not that the sales process needs more pressure.

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The quality test for any product is whether the prospect wants to buy it the moment they hear about it — if selling requires convincing, that's feedback the product design needs work, not that the sales process needs more pressure.

Relevant Clips1

  • Teaching3:34

    Good Products Pull Buyers In Without a Hard Sell

    If you need to talk your prospect into buying the product, it's not a good product - they should want to buy it immediately upon hearing about it

    → Canonical teaching