Follow-up content must be relevant to the prospect's specific interests, fears, frustrations, anxieties, and desires to build meaningful relationships
Generic follow-up gets ignored — meaningful relationship-building follow-up speaks directly to what this specific prospect is afraid of, frustrated by, anxious about, and hoping for.
Relevant Clips1
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Relevant Follow-Up Content Builds Trust Over Repeated Contacts
Follow-up content must be relevant to the prospect's specific interests, fears, frustrations, anxieties, and desires to build meaningful relationships