Listen for the conversation customers are having in their head — enter their existing mental conversation rather than pulling them into yours
Effective marketing requires first listening for the internal conversation your customer is already having, then entering that conversation — not starting a new one and trying to drag them into your frame.
Relevant Clips1
- Teaching12:39
Entering the Conversation Already in the Customer's Head
Listen for the conversation customers are having in their head - you want to enter into their existing mental conversation rather than trying to pull them into yours