Creativity feels uncomfortable because when you're doing it right, you're doing something new. Humans evolved over millions of years where trying new things often got you into trouble, so we're naturally programmed to stick with what works and avoid risks.

Creativity feels uncomfortable because when you're doing it right, you're doing something new. Humans evolved over millions of years where trying new things often got you into trouble—so we're naturally programmed to stick with what works and avoid risks. Discomfort is the signal that you're actually creating.