Eben PaganDiscovery Hub

Create "alternate currency" by translating customer's emotional pain into monetary value that can be communicated in real-world terms

Example: Hip replacement patient willing to pay $1000 to eliminate pain, $100 per 10% pain reduction. Product costing $97 that eliminates most pain becomes no-brainer when framed against $1000/month lost income.

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Example: Hip replacement patient willing to pay $1000 to eliminate pain, $100 per 10% pain reduction. Product costing $97 that eliminates most pain becomes no-brainer when framed against $1000/month lost income.