Coaches resist offering guarantees because they think in absolute terms about what could go wrong rather than from the client's perspective
The typical coach resistance to guarantees comes from running a worst-case risk assessment focused on factors outside their control — client attendance, effort, compliance. This absolute thinking leads to paralysis, while the client's perspective — which is what actually matters — is rarely considered in the analysis.
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Why Coaches Resist Guarantees and Slip Into Paralysis
Coaches resist guarantees because they think in absolute terms and focus on what could go wrong rather than client perspective. They worry about factors outside their control like client attendance or effort, doing risk assessment that leads to paralysis.