The business friend approach feels more natural than traditional customer service because it applies the Golden Rule — treating customers the way you would want to be treated
The reason to call customers 'business friends' isn't just semantic — it activates your natural empathy and self-referential judgment. When you ask yourself how you'd want to be treated, you automatically know what good service looks and feels like.
Relevant Clips1
- Teaching4:24
Business Friend Approach Mirrors How You Want to Be Treated
The business friend approach feels more natural because it's how you would want to be treated as a customer yourself