The best marketing happens in the design and strategic planning of products — create products people automatically want to buy and marketing becomes easy
When you design products that customers automatically want upon hearing about them, marketing stops being a push and becomes a pull — the real marketing work happens upstream in the product design phase, not in the campaign.
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The Best Marketing Is Built Into the Product Design Itself
The best marketing happens in the design and strategic planning of products themselves - when you create products people automatically want to buy, marketing becomes easy