Start with aspirational income numbers that prospects want to achieve, not their current income — $100,000 is the magic aspirational threshold
When writing copy or setting up coaching conversations, anchor to the income number your prospect aspires to reach rather than where they are today — $100,000 functions as a near-universal aspirational threshold that activates desire and forward momentum.
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Anchor Aspirational Income Numbers Starting at Six Figures
Start with aspirational income numbers that prospects want to achieve, not just current income - $100,000 is a magic aspirational number for most people