A players naturally gravitate toward other A players and challenging situations, while C players avoid discomfort and prefer hanging out with other low performers

Brad Smart's observation from working with companies including a former secretary of the treasury who confirmed that senior executives tend to ignore mishires, and documented patterns of C players undermining A players

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Brad Smart's observation from working with companies including a former secretary of the treasury who confirmed that senior executives tend to ignore mishires, and documented patterns of C players undermining A players