Three mega-niches dominate information product revenue

Health and fitness, dating and relationships, and money and business are the three mega-niches that generate 80 to 90 percent of information product revenue. The reason is simple: they correspond to basic human survival needs. If you want to build an information product business, your highest-probability path is to plant your flag in one of these three spaces. People don't buy information about peripheral topics with the same urgency they bring to solving their most fundamental human problems. Choosing a niche within these three categories means you're working with built-in demand rather than having to manufacture it. This is one of those cases where the data and human psychology point in exactly the same direction.