High-Value Revenue Activities Done First Each Day
There are really only three activities that create 80-90% of the value in your business: talking to prospective customers, creating products, and doing sales and marketing. Everything else — managing email, attending meetings, putting out fires — is maintenance, not momentum. The key insight is that these high-value activities are never urgent but they're enormously important, and urgency always crowds out importance unless you actively protect against it. That's why I do them first thing in the morning when I have the most willpower and energy. Don't check email at the start of your day. Don't let other people's agendas colonize your first hours. Start your workday with your biggest money-making opportunity, and protect that time block like it's your most valuable asset — because it is.
Relevant Clips3
- Answer
High-Value Work Belongs in Morning Hours
High-value activities that create 80-90% of business value include talking to prospective customers, creating products, and doing sales and marketing. These activities aren't urgent but generate the most profit. Do them first thing each day when you have the most willpower and energy.
- Answer3:32
Never Check Email at the Start of Your Workday
No, avoid checking email and voicemail at the start of your workday. This puts you in reactive mode where you respond to other people's agendas instead of focusing on your biggest opportunities.
- Answer
Start With Just 2.5 Hours to Build the Morning Habit
Start with just the first 2.5 hours of your workday rather than changing everything at once. This prevents overwhelming yourself and helps you build the habit successfully before expanding.