Delegate everything except products and marketing to protect leverage

Your highest-value activities as an entrepreneur are products and marketing — the two things that directly generate revenue and grow your business. Everything else should be delegated so you can concentrate there. Start with the repetitive, frequent tasks: customer service, refunds, tracking, reporting. Create standard operating procedures with specific steps — not stories about how to handle things, but actual step-by-step processes. Even personal delegation matters. Hiring local assistants for shopping, errands, and mail handling — even just two to four hours a week — can free you up for high-value business activities. The leverage math is simple: if someone else can do a task for $15/hour and you can generate $150/hour by staying focused on products and marketing, you have no excuse.