Content Depth Over Topic Breadth Five to Ten Topics

Focus on only five to ten topics that your customers care most about, then mine each one from multiple angles. You can generate a hundred newsletters from just a few core topics because people never get tired of hearing about their deepest desires. Rather than jumping between unrelated subjects, pick your very best topics and cover each from several different angles. This approach builds authority and deepens connection — your audience starts to see you as the go-to expert on these specific problems rather than a generalist. Every new angle on a core topic is another chance to reach the same person at a different moment in their thinking.