Use What You Know To Help Others Forever

How do you know which content topics will be most successful?

“the topics that your audience your clients your social network the things that they're the most interested in the things that they respond to the things that they give the thumbs up to things that they write the comments they forward to the friends they share those are the things that that's when you want to have a kind of little ding ding ding go off in your mind”

— Eben Pagan▶ 7:10

Test different topics and pay attention to audience response metrics like likes, comments, shares, and engagement. The topics that generate the most response are your hot button areas to focus on.

Should I create content about everything I know?

“value tends to Cluster in places okay so in the ground okay resources like coal and diamonds these are in clusters they're not everywhere so when you find a cluster you want to mine it you want to dig into it”

— Eben Pagan▶ 6:39

No, focus on the topics that generate the most audience interest rather than covering everything you know. Value tends to cluster in specific places, so when you find a high-interest topic, mine it deeply.

How long does it take to see results with content creation?

“the first time you do it nobody cares and then the second time nobody cares and then the third time nobody cares and then the fourth time all of a sudden some people watch it and then you get some you know some likes and a couple of people write to you”

— Eben Pagan▶ 1:00

Content creation follows a predictable pattern where the first few attempts typically get no response, but persistence leads to breakthrough moments around the 4th-10th piece of content.

What should I do when I find a successful content topic?

“inside of every each of these kind of Worlds there's a whole there's a there's a million options so you know if we said how to create an online dating profile right that's that's a whole Niche right now”

— Eben Pagan▶ 5:36

When you find a topic that generates high engagement, create more content around that topic and its subtopics. Each successful topic contains multiple angles and subtopics you can develop.

How do you create digital versions of yourself to help people?

“you can take the essence of what you've learned in your life your gifts your skills your knowledge and then you can put it into a format that goes out there and then teaches people and it can live forever”

— Eben Pagan▶ 0:30

Create content in formats like social media videos, blog posts, podcasts, masterminds, or live sessions that capture your knowledge, gifts, and skills in ways that can teach people forever.

Creating Digital Versions of Yourself That Help People Forever

Eben introduces the concept that we live in an era where you can create digital content that lives forever and continuously helps people. He explains various content formats like videos, blog posts, podcasts, and masterminds that allow you to package your knowledge and skills into formats that can teach people indefinitely.

The Predictable Pattern of Content Creation Success

Content creation follows a specific progression where early attempts typically receive no response, but persistence leads to breakthrough moments. Eben describes how the first few pieces get ignored, but around the 4th attempt some people start watching, and by the 10th piece significant engagement occurs with people reaching out for interviews and collaborations.

Finding Your Hot Button Topics Through Testing

Success comes from identifying which topics generate the most audience interest rather than covering everything you know. Using his dating advice business as an example, Eben explains how topics like 'starting conversations with women' and 'creating online dating profiles' generated significantly more engagement than other subjects he covered.

The Value Clustering Principle for Content Strategy

Value tends to cluster in specific places, like natural resources in the ground. When you discover a high-interest topic that resonates with your audience, the strategy is to mine it deeply rather than moving on to cover other areas. Each successful topic contains multiple subtopics and angles that can be developed into comprehensive content series.