How To WIN At Life By Thinking Like A Coach
Eben Pagan explains how thinking like a coach transforms your personal development by making your life your marketing. He demonstrates how coaching creates natural leverage to optimize your physical health, relationships, and learning like a business.
Teachings 5
Your life becomes your marketing when you're a coach - people subconsciously evaluate whether they want to be more like you
Eben demonstrates this with a live audience of hundreds, where he asks if anyone doesn't want to be in their best physical shape, happiest, and most connected - no one raises their hand
Run your physical health like a business by treating exercise and nutrition with the same precision and systems you'd use in business
Eben suggests waking up in the morning and deciding to 'run your exercise and what you eat like a business' and get it 'absolutely fine-tuned'
Apply business thinking to relationships by systematically identifying and resolving conflicts, resentments, and broken family relationships
Eben specifically outlines sitting down to ask 'is there anyone that I'm in a conflict with, is there anyone that I have resentment, are there any family members that we've got kind of broken relationships and I should go and fix those'
Treat learning and development like a business by ensuring daily reading and challenging yourself to learn something new every day
Eben advocates running 'your learning and your development like a business' and making sure 'every day I'm reading every day I'm challenging myself to learn and do something new'
Use coaching as leverage to become your potential by making your personal development inseparable from your professional success
Eben calls this 'one of my favorite aspects of coaching is to use it as The Leverage to get leverage on yourself so that you become your potential that you really do it'
Quotable Moments 3
“your life is your marketing as a coach”
— Eben Pagan“maybe I should run my exercise and what I eat like a business maybe I should really get it nailed absolutely fine-tuned”
— Eben Pagan“use it as The Leverage to get leverage on yourself so that you become your potential that you really do it”
— Eben Pagan
How to Run Your Life Like a Business Using Coaching Mindset
A systematic approach to optimizing health, relationships, and learning by applying business-level precision to personal development
- 1
Apply business systematization to health
Run your exercise and nutrition like a business, waking up each morning committed to getting your physical health absolutely fine-tuned
- 2
Systematize relationship management
Sit down regularly to identify conflicts, resentments, and broken family relationships, then systematically work to resolve them
- 3
Treat learning like business operations
Ensure daily reading and consistently challenge yourself to learn something new every day with business-level consistency
- 4
Use coaching as personal leverage
Remember that your life is your marketing, creating natural motivation to optimize every area to become your potential
Questions Answered
How does your life become marketing as a coach
“when you realize that your life is your marketing as a coach right that it really comes down to when you meet someone or get referred or talk to someone that they're looking at you and your life and they're at a subconscious level asking themselves do I want to be more like that”
— Eben Pagan
When you meet someone as a coach, they subconsciously ask themselves 'do I want to be more like that?' If yes, you're attractive as a coach. If no, you're not attractive to them.
How to run your health like a business
“maybe I should run my exercise and what I eat like a business maybe I should really get it nailed absolutely fine-tuned”
— Eben Pagan▶ 2:36
Treat your exercise and nutrition with the same precision and systems you'd use in business. Wake up in the morning and decide to get your health absolutely fine-tuned like you would any business operation.
How to apply business thinking to relationships
“maybe I should run my emotions and my relationships like a business meaning maybe I should sit down and say is there anyone that I'm in a conflict with is there anyone that I have resentment are there any family members that we've got kind of broken relationships and I should go and fix those”
— Eben Pagan▶ 2:36
Sit down systematically and identify anyone you're in conflict with, anyone you have resentment toward, or any family members with broken relationships that need fixing. Then work to resolve these issues with business-like intentionality.
How does coaching create leverage for personal development
“this is kind of one of my favorite aspects of coaching is to use it as The Leverage to get leverage on yourself so that you become your potential that you really do it”
— Eben Pagan▶ 3:07
Coaching creates leverage because when your life becomes your marketing, you're naturally motivated to optimize every area - health, relationships, and learning - to become attractive to potential clients.
What does it mean to run learning like a business
“maybe I should run my learning and my development like a business and I should make sure that every day I'm reading every day I'm challenging myself to learn and do something new”
— Eben Pagan▶ 2:36
Make sure that every day you're reading and challenging yourself to learn something new, treating your personal development with the same consistency and systematization you'd apply to business operations.
Summary
Your Life as Your Marketing
Eben opens by explaining how coaching transforms personal development because your life becomes your marketing. When people meet you as a coach, they subconsciously evaluate whether they want to be more like you, creating natural motivation for self-improvement.
Applying Business Thinking to Personal Development
He demonstrates how to run your health, relationships, and learning like a business with systematic precision. This includes fine-tuning exercise and nutrition, systematically resolving conflicts and resentments, and ensuring daily learning and growth.
Coaching as Ultimate Leverage
Eben concludes by positioning coaching as his favorite tool for personal transformation. It creates leverage to become your potential by making your personal development inseparable from your professional success.
Counterpoint
Claim: “Coaching is just about helping others achieve their goals”
Reframe: Coaching is the ultimate inspiration for becoming your best self because your life becomes your marketing
Eben demonstrates with hundreds of live participants that everyone wants to be in their best physical shape, happiest, and most connected - showing that as a coach, people evaluate whether they want to be more like you
Claim: “Personal development and business development are separate activities”
Reframe: Run your physical health, relationships, and learning like a business with the same precision and systems
Eben suggests treating exercise, nutrition, conflict resolution, and daily learning with business-level systematization and fine-tuning
Key Points 5
Your life becomes your marketing when you're a coach - people subconsciously evaluate whether they want to be more like you
Run your physical health like a business by treating exercise and nutrition with the same precision and systems you'd use in business
▶ 2:36Apply business thinking to relationships by systematically identifying and resolving conflicts, resentments, and broken family relationships
▶ 2:36Treat learning and development like a business by ensuring daily reading and challenging yourself to learn something new every day
▶ 2:36Use coaching as leverage to become your potential by making your personal development inseparable from your professional success
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Topics
Coaching Strategies