HOW TO IMPROVE YOUR FINANCES \u0026 GET WHAT YOU WANT IN LIFE - EBEN PAGAN | London Real

How do you prioritize tasks when you have too many things to do

“I like to do is always keep about 120 to 150% as many things as I can ever get done on my list”

— Eben Pagan▶ 1:00

Keep 120-150% more tasks on your list than you can complete, then assign dollar values to each task considering long-term payoff. Focus on high-value activities and let low-value items drop off naturally.

What is the first things first second things not at all principle

“first things first second things not at all”

— Eben Pagan▶ 2:03

This principle from top European entrepreneurs means focusing maniacally on the one most important thing, knowing that if you complete it, everything else will take care of itself in due time.

How do you assign dollar values to tasks for prioritization

“translate each of them into some kind of dollar value some kind of an amount of money that if I do that thing it's going to be worth”

— Eben Pagan▶ 2:35

Consider both immediate payoff and long-term value. Calculate how much money each task will generate over years, factoring in recurring benefits like content that continues attracting customers.

Why should you think long term when prioritizing tasks

“when I wake up in 10 years 20 years 50 years what will I be glad that I did right now right”

— Eben Pagan▶ 4:07

Humans have chimpanzee brains designed for instant gratification. Ask yourself 'what will I be glad I did in 10, 20, or 50 years?' to overcome the urge to do urgent but low-value tasks.

What are the three most important business activities to prioritize

“marketing products and relationships is where all the value is created and all the money is made”

— Eben Pagan▶ 8:48

Marketing and sales, products and services, and relationships. These three areas create all value in business - focus on marketing that generates leads, products people buy long-term, and relationships with partners and team members.

The Permission to Let Things Drop

Eben begins by giving permission to let tasks fall off your list, recommending maintaining 120-150% more tasks than you can complete. This creates natural prioritization where low-value items drop away organically.

First Things First, Second Things Not at All

Drawing from research on top European entrepreneurs, Eben shares the principle of maniacal focus on one important thing. He explains how highly productive people know that completing the most important task allows everything else to take care of itself.

Dollar Value Prioritization Method

The core teaching involves assigning monetary values to tasks and thinking long-term. Eben demonstrates with a detailed example showing how a training video worth $6,250 over five years outvalues a $500 sales call, despite intuitive impulses suggesting otherwise.

Overcoming the Chimpanzee Brain

Eben explains how human brains are wired for instant gratification like chimpanzees, requiring conscious effort to delay gratification. He provides the key question about what you'll be glad you did in decades to come as a tool for proper prioritization.