Create Positive Culture In Your Business
Eben Pagan reveals how traditional corporate titles can destroy employee motivation and create toxic entitlement cultures. He explains why most companies unknowingly sabotage their teams and shares how leaders can model the culture they want to see.
Teachings 5
Giving employees random titles can rob them of self-esteem, self-worth, growth, and motivation by putting them in a symbolic cage
Humans cling to symbolic titles like life rafts when they realize these symbols get them special treatment. This creates dependency on external validation rather than internal growth and capability building
Company culture is simply a reflection of the leader's behavior - if you're stuffy and play power games, you'll attract stuffy people who play political games
Pagan states that despite working 30 years in business, most culture advice is 'hogwash' because the culture typically is whatever the leader is. He can draw his entire business org chart like a machine despite avoiding traditional titles
Leaders must 'go first' in modeling the emotional states and behaviors they want their team to exhibit
From neural linguistic programming: if you want someone to go into an emotional state, you go into that state first. Don't try to make someone sad by telling them a story - make them sad by becoming sad yourself
If you celebrate with your team and take relaxation days when needed, they will mirror those behaviors naturally
Pagan explains that if you go out and celebrate with your team once in a while and have fun, then they're going to go out and celebrate and have fun. If you relax and take a day off when you need it, then they're going to do the same
Negative workplace behaviors become self-perpetuating even after the original cause is removed, like the monkey experiment with the water spray
In the experiment from 'The 2000% Solution', monkeys were sprayed with cold water when approaching bananas on stairs. Eventually new monkeys who were never sprayed would still be beaten up by other monkeys for approaching the stairs, even when all originally sprayed monkeys were replaced
Perspectives 1
Traditional business titles create entitlement by giving people symbolic power they can use to claim special treatment
The word 'entitlement' contains 'title' at its core. When people say 'Well, I'm the CEO of the company' or 'I'm the director of that area' they're using titles to justify their authority rather than earning it through value
Quotable Moments 4
“Do you like interacting with people that feel a sense of entitlement about anything? No. Entrepreneurs, we hate that stuff.”
— Eben Pagan“The culture typically is whatever you are.”
— Eben Pagan“You go first. And what they mean there is if you want someone to go into an emotional state, you go into that state first and then the other person will go there.”
— Eben Pagan“I think you can rob them of self-esteem, self-worth, growth, motivation. I think you can rob them of these things by giving them something that you thought was useful.”
— Eben Pagan
How to Create Positive Company Culture
A leadership approach to building healthy workplace culture through behavioral modeling rather than formal programs
- 1
Avoid Random Titles
Be extremely careful with giving titles unless you have 30+ years experience and a large company that truly needs them. Titles can create entitlement and rob people of intrinsic motivation.
- 2
Model Desired Behaviors
Embody the exact behaviors and emotional states you want to see in your team. If you want celebration, celebrate. If you want relaxation, take breaks when needed.
- 3
Go First Emotionally
Use the neural linguistic programming principle of going first - enter the emotional state you want others to adopt rather than trying to instruct them into it.
- 4
Examine Your Own Behavior
When you have culture problems, first look at what you're doing that mirrors the problematic behavior you're seeing in your team.
- 5
Focus on Value Over Symbols
Build authority through rolling up your sleeves and creating value rather than relying on titles or positional power.
Questions Answered
Why do business titles create entitlement in employees
“Do you like interacting with people that feel a sense of entitlement about anything? No. Entrepreneurs, we hate that stuff. We hate people that feel like they're entitled to something.”
— Eben Pagan
Business titles create entitlement because they give people symbolic power they can use to claim special treatment. When someone says 'I'm the CEO' or 'I'm the director,' they're using the title rather than their value to justify authority.
How does company culture really get created
“The more I think about it, the more I think that a lot of that stuff is hogwash because the culture typically is whatever you are.”
— Eben Pagan▶ 3:28
Company culture is simply a reflection of the leader's behavior. If you're stuffy and play power games, you'll attract stuffy people. If you're open-minded and supportive, that's the culture you'll create. Leaders must 'go first' in modeling the behaviors they want to see.
What does go first mean in leadership
“In neural linguistic program, one of the things they say is you go first. You go first. And what they mean there is if you want someone to go into an emotional state, you go into that state first and then the other person will go there.”
— Eben Pagan▶ 4:18
'Go first' means leaders must model the emotional states and behaviors they want their team to exhibit. If you want your team to be relaxed and celebratory, you need to demonstrate those behaviors first rather than just telling them to do it.
Why should entrepreneurs avoid giving random titles to employees
“I think you can rob them of self-esteem, self-worth, growth, motivation. I think you can rob them of these things by giving them something that you thought was useful. I think you can put a cage or a box around them.”
— Eben Pagan▶ 2:14
Random titles can rob employees of self-esteem, self-worth, growth, and motivation by putting them in a symbolic cage. Titles make people dependent on external validation rather than developing real capabilities and value creation skills.
How do negative workplace behaviors become permanent
“Eventually, you can rotate all the monkeys out. So all the monkeys in the cage never got sprayed with water. But anytime a monkey goes near the steps, the rest of them jump on them and beat him up.”
— Eben Pagan▶ 7:21
Negative behaviors become self-perpetuating even after the original cause is removed. Like the monkey experiment where new monkeys who never experienced punishment still enforce the same restrictions, workplace cultures can maintain toxic patterns long after the original problem is gone.
Summary
The Hidden Danger of Business Titles
Eben reveals how traditional corporate titles create entitlement by giving people symbolic power they can exploit. He explains that the word 'entitlement' literally contains 'title' and shows how well-meaning leaders accidentally rob employees of self-worth and motivation through random title assignment.
Culture Reflects Leadership
Challenging conventional wisdom about corporate culture programs, Eben argues that culture is simply whatever the leader is. He demonstrates how leaders who are stuffy and political attract similar people, while open-minded leaders who roll up their sleeves create collaborative environments.
The Go First Principle
Drawing from neural linguistic programming, Eben teaches that leaders must model the emotional states they want to see rather than instructing others to change. He shows how celebrating, relaxing, and working hard as a leader naturally creates those behaviors in the team.
Why Negative Patterns Persist
Using the famous monkey experiment, Eben illustrates how workplace dysfunction becomes self-perpetuating even after the original cause disappears. This demonstrates why leaders must be extremely careful about the behavioral patterns they establish, as they can outlast the leader themselves.

Counterpoint
Claim: “Giving employees titles and formal positions motivates them and creates clear hierarchy”
Reframe: Titles create entitlement and can actually rob people of self-worth, growth, and motivation by making them dependent on symbolic power
The word 'entitlement' contains 'title' - when people use titles to justify authority ('I'm the CEO'), they're clinging to symbols rather than earning respect through value creation
Claim: “Company culture is created through formal programs, mission statements, and structured initiatives”
Reframe: Culture is simply whatever the leader is - it's a direct reflection of the leader's behavior and emotional states
If you're stuffy and play power games, you attract stuffy political people. If you're open-minded and roll up your sleeves, that's the culture you create. Neural linguistic programming shows you must 'go first' in emotional states
Key Points 6
Traditional business titles create entitlement by giving people symbolic power they can use to claim special treatment
▶ 0:31Giving employees random titles can rob them of self-esteem, self-worth, growth, and motivation by putting them in a symbolic cage
▶ 2:14Company culture is simply a reflection of the leader's behavior - if you're stuffy and play power games, you'll attract stuffy people who play political games
▶ 3:15Leaders must 'go first' in modeling the emotional states and behaviors they want their team to exhibit
▶ 4:18If you celebrate with your team and take relaxation days when needed, they will mirror those behaviors naturally
▶ 3:48Negative workplace behaviors become self-perpetuating even after the original cause is removed, like the monkey experiment with the water spray
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