Building A Business Relationship With Your Customer with Eben Pagan

How do landing pages increase business revenue

“that one tweak was a dramatic shift in our business it was truly dramatic I would say right now that I mean you know if we had to go back and chart the growth of our business over time and say where would it be right now our business would probably be you know one tenth or one fifth or something besides that it is had we not changed the order in which we captured information”

— Eben Pagan▶ 1:34

Landing pages that capture email addresses before allowing site access can grow your business 5-10x. Even though you lose 80% of visitors who won't provide their email, the 20% who do become leads you can follow up with through newsletters and email marketing.

What is moving the free line strategy

“moving the free line is a little idea that I came up with and it's about giving away a massive quantity of value in fact giving away so much value that the prospect says to themself well jeez if this is the stuff they're giving away how valuable must be the stuff that they're selling”

— Eben Pagan▶ 2:36

Moving the free line means giving away so much valuable content that prospects think 'if this is what they're giving away, how valuable must their paid products be.' You create content as valuable as expensive paid newsletters but give it away free to build trust and demonstrate expertise.

How to follow up with customers after they buy

“those emails were worth something like ten dollars a piece in sales those cut and paste emails that took 30 seconds apiece or 60 seconds to do just following up a couple of weeks later with a personal email saying I hope you enjoyed it here's something else just try it if you like it great if not just send it back”

— Eben Pagan▶ 9:27

Send personal follow-up emails 2-3 weeks after purchase. Reference specific parts of what they bought, offer additional products to try risk-free for a month, and make it personal. These simple emails can generate $10 each in additional sales.

Should I test higher prices for my products

“I sold more product at a higher price in one day... essentially they're still buying at the same rate or better even though I raised my price by 33% and like I said it changed my paradigm”

— Eben Pagan▶ 6:17

Yes, always test higher prices. Sometimes higher prices actually increase sales volume while obviously increasing revenue. Test multiple price points on every launch - even a 10% price increase that maintains conversion rates can double your profitability.

How much can landing pages improve business growth

“our business would probably be you know one tenth or one fifth or something besides that it is had we not changed the order in which we captured information”

— Eben Pagan▶ 1:34

Landing pages can improve business growth by 5-10 times. While you'll lose about 80% of visitors who won't provide their email, the 20% who do become valuable leads you can nurture through follow-up marketing, resulting in dramatically higher overall business value.

What makes free content effective for marketing

“the more personality and humor and energy and kind of fire I put into the copy and the newsletter the better performed and at one point I decided I'm gonna create the best newsletter that's ever been written on any topic the most valuable newsletter ever and then I'm going to give it away”

— Eben Pagan▶ 3:39

Effective free content has personality, humor, energy, and massive value. Create content so valuable that prospects wonder how amazing your paid products must be. The more personality and energy you put into the content, the better it performs.

The Landing Page Revolution That Changed Everything

Eben Pagan reveals how he and Dean Jackson pioneered the landing page concept that required visitors to provide their email before accessing content. This counterintuitive strategy of losing 80% of visitors to build relationships with 20% resulted in 5-10x business growth. The key insight was shifting from hoping visitors would buy immediately to capturing leads for long-term nurturing.

Moving the Free Line to Demonstrate Massive Value

The revolutionary 'moving the free line' strategy involves giving away content so valuable that prospects assume your paid products must be extraordinary. Eben created newsletters as valuable as $1000 annual subscriptions but gave them away free. The more personality, humor, and energy he added to the content, the better it performed in converting prospects to customers.

Price Testing That Shattered Conventional Wisdom

When Eben tested raising his ebook price from $29.95 to $39.95, he achieved both his highest sales volume and revenue in a single day. This 33% price increase completely changed his paradigm about pricing. He now split-tests multiple prices on 80% of launches, discovering that sometimes the highest price outperforms all others.

Personal Follow-Up Emails Worth $10 Each

Simple personal follow-up emails sent 2-3 weeks after purchase generated approximately $10 each in additional sales. These 30-60 second messages referenced specific content customers had consumed and offered risk-free trials of advanced products. This personal touch became a cornerstone of their customer relationship strategy and backend sales system.