3 Formulas To Make Your Teaching Videos Better

What is the mistakes of intuition content formula

“I thought that exercise would help me lose weight but I was completely wrong okay a mistake of intuition if you create a blog post or a social media post and the title is I started exercising to lose weight but it made me heavier that's super interesting right”

— Eben Pagan▶ 1:03

The mistakes of intuition formula presents content that contradicts what people expect to be true. For example, 'I thought exercise would help me lose weight but I was completely wrong' grabs attention because it challenges assumptions.

How do you create attention-grabbing how-to content

“how to get benefit or avoid fear and then you can kind of amplify this with um quick easy low hassle words”

— Eben Pagan▶ 5:10

Start with 'how to get benefit or avoid fear' then amplify with words like quick, easy, or low hassle. Focus on what's emotionally motivating to your audience right now.

What makes client success stories better than technical content

“how this busy corporate executive launch their own business in a weekend all right so let's say that uh you're a business coach and you're creating content you know you could you could create a piece of content you know with some boring thing in it like um how to file IRS forms”

— Eben Pagan▶ 2:36

Client success stories focus on outcomes people want to achieve, while technical content focuses on boring details. People are motivated by seeing results they desire, not learning technical processes.

How do you use quotes to create engaging content

“it's easier to resist at the beginning than the end anyone ever heard that love that one so you could say like it's easier to resist at the beginning than the end you could put it in quotes and then you could say wise words from Leonardo da Vinci”

— Eben Pagan▶ 3:39

Take an insightful quote, put it in quotes with attribution, then explain how it applies to your topic. This creates inherently attention-grabbing content that draws people in.

What is the dilemma and solution content formula

“one is a dilemma and a solution an example is uh losing belly fat feel impossible eat these three foods to make it easier so there's a dilemma that you're facing”

— Eben Pagan

Present a problem your audience faces followed immediately by a solution. This grabs attention by addressing their pain point and offering hope for resolution.

Content Formula Foundations

Eben introduces rapid-fire content formulas including dilemma-solution structures and opportunity-barrier frameworks. He demonstrates how these formulas grab attention by addressing core audience pain points and desires.

Advanced Attention-Grabbing Techniques

The mistakes of intuition formula emerges as Eben's personal favorite, using contradictory examples like exercise making weight loss harder. He also covers news-based content and hack formulas that appeal to people's desire for shortcuts.

Story-Based Content Creation

Client success stories prove more engaging than technical content, with busy executive examples outperforming IRS filing tutorials. Personal failure and success stories create powerful learning opportunities for audiences.

The Power of How-To Frameworks

The benefit-fear avoidance formula focuses on emotional motivations, while amplification with 'quick easy low hassle' words increases appeal. Quote-based content using attributions creates inherently attention-grabbing material.