TeachingFrom the source
“People will only do something in the real world that they've first seen themselves doing in their minds - get them to imagine the future outcome”
About Roy Williams
Author of the Wizard of Ads book series and founder of Wizard Academy; copywriter and persuasion teacher whose work blends rhetoric, neuroscience, and brand storytelling.
Relevant Clips1
- Teaching▶ 13:17
They Must See It in Their Mind Before Doing It in Reality
People will only do something in the real world that they've first seen themselves doing in their minds - get them to imagine the future outcome