Teachers and conceptual thinkers default to abstract communication when they should go more specific and concrete, especially when selling information products

Eben observes that 'when we start thinking about something, when we start thinking about how to do something better, when we start thinking about a topic, we go more abstract and more internal and more conceptual. We don't go more specific' - and notes that teachers 'think, well, the more abstract, that's where all the value is... but not when you're trying to sell information products'