People prefer instant gratification and won't invest in long-term prevention but will take immediate action when a problem manifests

Eben gives the specific example: 'Most people will not go out and eat a bunch of you know green spirulina and blue algae and, you know, kale and chard and spinach to get nutrients to prevent heart disease and cancer and diabetes in the long term. Most people won't do that. What most people will do, though, is if they have cancer, they will go through very uncomfortable and painful treatments to solve it'