Charlie's Story
Dramatically improved conversions despite losing Google search rankings
conversion_improvementbrand_clarity
“Realizing the company name was creating wrong expectations about the service”
— Charlie
The Transformation
Before
Customers confused about what the company actually offered
Key Shift
Changed name to clearly communicate the value proposition with alliteration
After
Clear messaging that resonated with target customers wanting to feel comfortable and confident
Outcome
Dramatically improved conversions despite losing Google search rankings